The Signed Story
Like all good businesses, Signed Social started as a joke between friends. Back when we were a Copywriter and Senior Account Manager working at an advertising agency in Sydney, we spent enough time being allocated all the social jobs to realise that was what we wanted to do.
In late 2024, we decided to take a risk and leave the comfortable world of corporate and take the tumultuous road of starting our own business. Since then, we’ve honed our offering to what we know best - helping businesses find success through fun and engaging organic content.
To keep up-to-date on everything Signed, make sure you’re following us on socials:
Kristen Byass
My social media career has been evolving since 2014, when I started a successful blog and Instagram page called The Adelaidian. After a rebrand to Two Girls Writing and 10 years under my belt, I was ready to make the move from being in front of the camera to behind.
I’ve been creating content on socials since when all it took to succeed was a single aesthetic image on Instagram, but my career has also taken me through jobs in marketing in London and advertising in Sydney. Now I’m very happy being fully immersed in the world of social and have a lot of fun helping others find success on Instagram and TikTok.
Angeline Dano
With a Bachelor’s degree in Commerce (Marketing & Business Management), I began my career in agency life across roles including Digital Marketing Generalist, Performance Specialist and Content Strategy, before finding my strength in Client Account Servicing.
Behind it all has always been a natural interest in social. From the early days of Instagram when it still had its retro icon and the term “influencer” didn’t exist, I was already building and experimenting with content through food and fashion accounts. That passion evolved into content creation, so when I’m not behind the camera for clients, I’m in front of it filming my own.
